Craig Miller on being Shopify’s CPO, Marketing by an Engineer, Leadership, and Scale

Craig Miller on being Shopify’s CPO, Advertising through an Engineer, Management, and Scale

Black field of PM Podcast: Season 01, Episode 01

faucet faucet faucet… is that this factor on?

It’s been 3 years since I’ve closing written, and I’m satisfied to proportion that I’m going to be — slowly to start with — writing and growing once more. For my first “put up”, I’ve a bit wonder — I’ll be making an attempt one thing new: a podcast with Craig Miller, the previous CPO of Shopify.

A distinct thanks to Craig, who no longer simplest used to be a great visitor, however hilariously helped me with post-processing for the video (for amusing, he says…). Craig’s personalized touch at the episode makes this additional particular for me and optimistically you.

Experience, and please proportion in your networks if you happen to in finding the content material attention-grabbing!


In our first episode ever, I talk with Craig Miller, the previous CPO & CMO of Shopify and an organization legend. He joined the corporate when it used to be price lower than $100M and 70 staff, and by the point he left it had grown to over $130 BILLION and 10k staff. He used to be the corporate’s first marketer, after which constructed up the expansion crew because it’s CMO. Mid-tenure, Craig took over the product crew which he grew from 5 to 250.

The winding dialog covers Craig’s early occupation in engineering and advertising, psychological fashions for management and product, and lots of news from his 9+ years at Shopify, from the earliest days to the current.

0:00​ — Intro

1:06​ — What’s the obscure revel in indexed in your LinkedIn referred to as, “Proprietor”?

3:52​ — What took place after “Proprietor”, aka Kijiji

6:52​ — How Craig got here to run Advertising at Kijiji regardless of being {an electrical} engineer

8:54​ — The beginning of the Shopify tale

11:49​ — The PS that modified Craig’s Existence (…​)

14:33​ — Craig’s Large Furry Audacious Purpose for Shopify

16:00​ — Canadian tech imposter syndrome

18:44​ — “If in case you have ambition, you’re an entrepreneur”

25:35​ — Why Craig employed me, and his ideas on interviewing/hiring

30:13​ — Being a product exec position at a hyper-growth corporate

34:32​ — Main thru others

45:52​ — Initiatives or options that introduced at Shopify which can be nice examples of PM pondering on the corporate

53:38​ — The significance of the main points

1:02:10​ — Scaling the product control crew from 5 to 250

1:08:30​ — What Craig is maximum happy with all the way through his time at Shopify

1:10:00​ — What Craig is doing now

1:15:00​ — Ultimate query — what’s the one maximum necessary psychological type or concept you might have for lifestyles, paintings or each?

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