Janhvi Kapoor is the brand new face of Nykaa Style. The multi-brand model store introduced its partnership with the Bollywood famous person on November 8 and Kapoor will start her new function with a marketing campaign movie for the trade.
Attractiveness massive Nykaa’s model arm objectives to harness Kapoor’s reputation with Gen Z consumers as she demonstrates how Nykaa Style’s cellular app permits seamless buying groceries in her first marketing campaign movie for the trade, Nykaa Style introduced in a press unlock. The marketing campaign is titled ‘One Nykaa Two Apps: Two Apps Double the A laugh’ and is designed to show off that consumers may have a very simple and a laugh consumer enjoy throughout Nykaa’s model and attractiveness apps.
“Janhvi is a real, fashionable taste icon who has already established her aptitude within the attractiveness recreation with Nykaa,” stated Nykaa Style’s CEO Adwaita Nayar in a press unlock. “She brings nice relatability and affect to the desk and we can’t call to mind any person extra apt to constitute the spirit of our model providing. I’m excited to additional support our affiliation with Janhvi and in combination construct model love for Nykaa Style”
“My courting with Nykaa is in reality particular, now not simply professionally but in addition in my view,” stated Kapoor in a press unlock. “As one among their thousands and thousands of customers, I’ve at all times felt empowered by way of the decisions presented by way of the emblem. I’m an enormous model fanatic, and am tremendous excited to spouse with Nykaa Style to carry its elegantly curated choices throughout homegrown and global manufacturers below the highlight, so that you can uncover and experience!”
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