Loewe: Rihanna's brand of choice for the Super Bowl

Loewe: Rihanna’s emblem of selection for the Tremendous Bowl

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Feb 13, 2023

Rihanna’s long-awaited go back to the level left no person unimpressed. After a five-year hiatus following the discharge of her 8th album “Anti” in 2016, the Barbadian singer gave an epic efficiency on the now iconic Tremendous Bowl half-time display. Greater than 100 million audience tuned in to observe Patrick Mahomes’ Kansas Town Chiefs defeat the Philadelphia Eagles. 

The noted singer wore a glance from the Spanish luxurious emblem – Loewe

The artist carried out “Whinge Higher Have My Cash” dressed in a monochrome outfit styled through Jahleel Weaver, her go-to stylist for plenty of of her public appearances. She wore a silk jumpsuit through Loewe designed through Jonathan Anderson, completed off with a inflexible bustier that resembled armour on her chest, and a surprising quilted outsized coat through Alaïa, custom-designed through the logo’s inventive director Pieter Mulier. The internationally-renowned famous person stunned many business insiders, who had anticipated her to put on a glance through an African-American emblem or dressmaker.

“I’m very excited to were a part of this unforgettable second. Rihanna is a real icon and dealing together with her to convey those scenic appears to lifestyles is sort of a wild and lovely dream,” stated the inventive director of the Spanish emblem, owned through the luxurious workforce LVMH.

The streetwear impressed glance, harking back to the world-famous appears worn through the celebs of the Spanish Netflix collection Los angeles casa de papel, stood in stark distinction to the outfits worn through the handfuls of dancers who carried out along the singer. Carrying informal white appears, shipment trousers, tops or hoodies and sports activities bras or boxers from the singer’s Savage x Fenty emblem, Rihanna took centre level as she ended her efficiency floating on an increased platform in the course of the State Farm Stadium in Arizona.

The singer wore diamond earrings from Messika – Messika

As for her equipment, Rihanna donned diamond earrings through luxurious jewelry emblem Messika in one of the crucial talked-about performances of the 12 months. The singer additionally wore a couple of crimson footwear from the collaboration between MM6 Maison Margiela and Salomon.

In 2023, the associated fee for a 30-second Tremendous Bowl commercial is predicted to have risen to greater than 7 million bucks. There is not any doubt, due to this fact, of the worth for Eu manufacturers equivalent to Loewe or Alaïa of being on display for nearly quarter-hour and dressing one of the crucial influential celebrities on the earth.

The artist has been focusing in recent times at the industry building of her inclusive undies emblem Savage x Fenty, her makeup emblem Fenty Attractiveness and the promotion of her personal type line Fenty with the enhance of LVMH, her handiest failed mission that used to be discontinued in 2021.

Rihanna extensively utilized her efficiency to publicly divulge her complex level of being pregnant. The singer highlighted her child bump together with her selection of clothes, the similar method she did all through her first being pregnant, when she wore an unforgettable see-through black get dressed to a Dior type display in March. 


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