Lenskart partners with Karan Johar and Peyush Bansal for new campaign

Lenskart companions with Karan Johar and Peyush Bansal for brand new marketing campaign

Lenskart has introduced a brand new marketing campaign that includes its CEO Peyush Bansal and Bollywood superstar Karan Johar. The omni-channel eyewear trade targets to advertise its items with humour.

Lenskart CEO Peyush Bansal (proper) and Bollywood superstar Karan Johar (left) – Lenskart- Fb

Lenskart’s co-founder and CEO Bansal has became his hand to performing for the emblem’s new sequence of tv ads, the emblem introduced in a press liberate. Harnessing the recognition of communicate display host Johar, the advertisements are designed to widen Lenskart’s logo following and interact customers. 
 
“Nice promoting is when it’s authentic and original on all fronts — product, proposition, messaging and storytelling,” stated Lenskart CEO Bansal concerning the new marketing campaign in a press liberate. “This marketing campaign exams all of the bins.”

The tv business’s script used to be written by means of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Vishal Dayama, and Deep Joshi. The sequence of tv ads are designed to faucet into shared human studies and problem the concept high quality eyewear must be pricey, in keeping with the emblem. 
 
“Lenskart is actually disruptive and is providing shoppers a one-of-a-kind enjoy,” stated Johar. “I’m tremendous delighted to have come on board to be part of a logo this is converting the eyewear business globally.”
 
Based 12 years in the past, Lenskart counts over 10 million consumers and has a presence in 235 Indian towns in addition to in Singapore. The trade runs over 1,000 shops and not too long ago entered the United States and Center East markets. 
 
 

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