Mall chain DLF Department stores has embraced virtual gear to have interaction consumers throughout India and introduced ‘Past The Emblem’. The net sequence spotlights a spread of Indian style manufacturers equivalent to Shantnu & Nikhil and Fizzy Goblet amongst others.
The sequence is hosted by way of DLF Retail’s govt director Pushpa Bector will kick off with its first episode on March 10, DLF Department stores introduced in a press liberate. The sequence is pre-recorded and streamed on DLF Department stores’ virtual platforms, totally on its YouTube channel.
“DLF Department stores caters to an target audience that has all the time supported our efforts and makes an attempt to discover, adapt to, and undertake more moderen ideas as we push the envelope for creativity,” stated Bector in a press liberate. “Our customer-centric means is helping in being vanguards of innovation, enabling us to surpass prior to now set benchmarks and supply distinctive choices to our consumers. With ‘DLF Department stores Past The Emblem’, we’re thrilled to offer our consumers a sneak peek at the back of the curtains of what is going on on the earth of retail, and in addition, a contemporary take that enlightens you with amusing insights on retail! The speculation is to offer a glimpse of what is going into construction a liked emblem, in conjunction with a take at the amusing aspect right through this adventure.”
Type personalities concerned within the first season of the sequence come with Fizzy Goblet founder Laksheeta Govil, Nicobar co-founder Raul Rai, and Mulmul CEO Harsh Modi amongst others. The principle goal of the sequence is to improve emblem affinity and forge a reference to trade friends and consumers via virtual media, in keeping with DLF Department stores.
“Past The Emblem, just like the identify suggests is a smart initiative which inspires an open dialog concerning the adventure of creators and their emblem, with none layers,” stated Shantanu and Nikhil Mehra. “It offers us the platform to candidly speak about our objective, imaginative and prescient and intent without delay with the target audience, as though we’re in a dialog with them.”