Undies store Zivame has introduced its greatest scale sale of the yr named the ‘Grand Undies Competition’. The web sale tournament kicked off recommended through Bollywood famous person Kriti Sanon and contours over 50,000 kinds.
Zivame’s on-line sale tournament festures undies, equipment, and similar merchandise from over 100 manufacturers, the multi-brand store introduced in a press free up on March 3. The emblem describes the sale as, “India’s largest intimate put on sale” and Sanon’s endorsement of the sale is designed to enchantment to millennial and Gen Z customers throughout India.
“The Grand Undies Competition is an impressive affair that celebrates intimate put on and offers customers a chance to delight in all that their hearts want,” stated Zivame’s head of promoting Khatija Lokhandwala in a press free up. “Our marketing campaign for the development objectives to show off the anticipation and pleasure of buying groceries on the largest intimate put on sale of the yr and we are hoping that customers will experience buying groceries their hearts out as a result of the massive vary of kinds, sexy reductions, and a laugh video games and contests.”
Zivame has additionally partnered with native celebrities throughout India to advertise the sale together with Krsyal D’Souza, Shanvi Srivastava, Malvika Menon, and Aanchal Mujhal amongst others. In conjunction with a big scale tv marketing campaign, the logo has additionally joined forces with a variety of influencers for a social media marketing campaign.