Sustainable luxurious purse logo Behno has partnered with Bollywood superstar Katrina Kaif. The emblem’s new marketing campaign beginning Kaif indicates its higher center of attention at the Indian marketplace and celebrates its production devices in India.
Katrina Kaif isn’t just Behno’s new marketing campaign big name, she could also be an investor within the label. “When Shivam first reached out to me, I if truth be told knew little or no about Behno after which once I met him in individual, he walked me thru his imaginative and prescient and the way he approaches design, and we right away clicked,” Kaif advised Style India concerning the collaboration. “He discussed that his means has all the time been incremental in how he strives to paintings another way within the type trade to modify the way it operates and slowly in finding like-minded producers and companions that need to be extra holistic and moral, making my resolution no longer simply to be the face of the logo but additionally inspire it through making an investment in it.”
The emblem is transitioning to production a good better quantity of its bag parts in India. By way of launching the marketing campaign with Kaif, it’s also announcing its center of attention on retailing within the nation as smartly.
“The Indian buyer is so discerning about the place they’ll elevate such a lot energy in the place they come to a decision to spend their greenback,” Behno’s founder Shivam Punjya advised Style India. “The client is so discerning and they would like one thing that is extra special, however in addition they know the price of items. You notice this intrinsically. Like, my mom involves India, she has a tailor who is is making her issues. So she is aware of what is going right into a garment and she or he’s prepared to pay for it. However I believe what occurs is the promoting that took place with rapid advertising, to be able to discuss, it is roughly like taking that component out the place you do not take into consideration what if truth be told is going into making one thing. I believe the Indian buyer goes to be crucial buyer, and I am if truth be told actually eager about that.”
Shivam Punjya introduced Behno in 2013, impressed through the Rana Plaza crisis in Bangladesh to advertise sustainability within the type trade. The emblem specialises in vintage taste leather-based tote luggage and purses.