Multi-brand attractiveness store Purplle has partnered with Bollywood superstar Yami Gautam and introduced a marketing campaign to improve sexual violence survivors. The marketing campaign will run as a part of its ‘Purplle Girls’s Week’ which runs from March 3 to ten.
As a part of the marketing campaign, Purplle will donate 5% of the proceeds from its Girls’s Week sale to Majlis, an NGO that helps and rehabilitates ladies who’ve confronted sexual violence. Remaining 12 months, Purplle donated Rs 30 lakh to Majlis thru consumer fundraising and the trade targets to donate an important determine this 12 months, Purplle introduced in a press unencumber on March 3.
“Suitable psychological, emotional, and prison improve for survivors of sexual attack is terribly essential,” mentioned Gautam in a press unencumber. “The extra lend a hand we will be able to garner, the higher the have an effect on. I’m so satisfied that I will be part of the Purplle Girls’s Week marketing campaign once more, which is helping hundreds of girls subjected to sexual attack and violence within the nation. As we have fun Global Girls’s Day, Purplle.com continues to give a contribution considerably to the help and well-being of girls, and I urge everybody to improve the initiative.”
In 2022, Majlis was once in a position to rehabilitate and improve over 1,500 ladies with the budget it won from Purplle. In addition to elevating budget, the marketing campaign may be designed to boost consciousness concerning the charity and the significance of improve for sexual violence survivors.
“At Purplle.com, we strongly imagine in leveraging our platform as a voice of alternate,” mentioned Purplle’s CEO and co-founder Manish Taneja. “This can be a pledge we took remaining 12 months to give a contribution our income against a reason we really care about, and we’re satisfied to give a contribution this 12 months as properly. We’re very grateful to our 1 lakh shoppers who’ve made Purplle Girls’s Week this kind of good fortune, and are hopeful and longing for their endured improve this 12 months as properly.”
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